Photo: Ny Carlsberg Glyptotek
Ny Carlsberg Glyptotek is the first Danish museum to be certified with both Green Attraction and Green Key. Achieving these certifications required significant effort. Transition supported the museum throughout the entire certification process from A to Z.
Over the past few years, Wonderful Copenhagen and MeetDenmark have offered a free business program for hotels and tourism companies, helping them achieve relevant certifications.
Since 2023, Transition has been involved as an advisor for the business program. Since then, we have helped nearly 40 companies obtain relevant certifications, including Green Key, Green Attraction, and Green Tourism Organization. One of these companies is Ny Carlsberg Glyptotek.
About Green Attraction and Green Key
Both Green Attraction and Green Key are certifications that set environmental standards for tourism businesses. Green Key is international, while Green Attraction is a Danish certification aimed specifically at attractions such as museums and amusement parks. To obtain these certifications, companies must meet specific criteria and go through an application and auditing process. For example, both labels require efforts in energy savings, water consumption, waste management, and procurement.
From Ambition to Certification
Ny Carlsberg Glyptotek has worked for several years to reduce its environmental impact and implement sustainability initiatives in daily operations. The museum has, among other things, replaced 5,000 light sources with LED, improved its waste management and purchasing policy, and optimized technical systems to reduce energy consumption.
Transition assisted the museum in meeting the requirements of both Green Key and Green Attraction. We supported the preparation of necessary documentation, including the museum’s purchasing policy.
Ny Carlsberg Glyptotek’s efforts to meet the certification standards have resulted in them becoming the first museum in Denmark to achieve both Green Key and Green Attraction.
Certifications like Green Key and Green Attraction can provide great value to tourism businesses. They signal that the company takes responsibility, and the external auditing adds credibility. Furthermore, certifications offer a strategic framework that helps systematize sustainability efforts and prioritize initiatives within areas such as energy, waste, procurement, and supplier engagement.