Circular Economy & Strategy
Circular economy is about keeping products and materials in circulation for as long as possible to maximize their lifespan and value. The lifecycle can be extended in several ways, for example by designing products that are easier to repair or reuse or products that have improved durability.
To succeed, it requires new approaches to product and material management to avoid them from becoming waste and instead make it possible to reuse or recycle them. EU legislation and initiatives such as the Eco-Design for Sustainable Products Regulation (ESPR) with requirements for Digital products passports, the upcoming packaging and packing waste regulation (PPWR), Extended Producer Responsibility (EPR), the Clean Industrial Deal, and the Circular Economy Act support this development. They set requirements for design, material selection, recycling, and collection, making the circular economy both a strategic and regulatory focus area.
For companies, this means that circular economy is not only a sustainability ambition but also a tool for compliance, documentation, and competitiveness – while also creating concrete opportunities to reduce waste and reuse resources in new value cycles.
How can Transition assist you?
We support companies that want a sustainable transformation with a focus on circular economy. Circular economy is relevant for everyone, and our experience spans widely from advising companies in fashion and textiles to construction and the food sector. In addition to helping you implement circular economy, we can also support you in integrating this strategy in a targeted way into you communication and marketing.
We analyse and develop circular business models tailored to your company. We do this by analysing your products and ambitions, as well as conducting and anthropological study to identify your customers’ and suppliers’ interests and their potential to be part of a new circular business model.
Central to the circular economy is rethinking systems and business models, such as take-back schemes, resale, and product-as-a-service. We help you implement the strategy that makes the most sense for your business.
We assist companies in establishing effective take-back schemes that enables products and materials to be returned by customers and recycled into new value cycles. Through a service blueprint, we map where and how materials can be collected, what quality and quantity can be expected, and what requirements must be set for policies, processes, and IT systems.
We also support the identification of an initial dialogue with relevant partners who can enable a functioning take-back solution. We recommend starting with a pilot project so the company can test, learn, and adjust the solution before implementing it widely. This creates a solid foundation for both efficient material flows, documentation, and circular value – without exposing the company to unnecessary risk.
An industrial symbiosis is when two or more companies collaborate on resources. For example, one company’s waste becomes another company’s resource. We identify symbiosis opportunities by mapping the flow of resources coming into and leaving your company. This may include energy, materials, and water. For instance, excess heat from cooling in one company can often be used for heating in another.
We support the entire process, from the initiation of the symbiosis collaboration to implementation and organisation.
A material guide provides a better understanding of which materials that are best from an environmental perspective. The material guide functions as a practical reference tool for your company, supporting internal decision-making during the design and product development phase.
We develop the material guide based on your materials, products, strategy, and brand. The process begins with mapping your current material consumption in production, and afterwards we identify which materials can be replaced with other materials that are environmentally preferable.
We offer guidance to companies that want to work strategically with sustainability through certifications – whether it concerns a company certification such as B Corp, a process or system certification such as ISO 14001, or product and material certifications such as GOTS, FSC, the EU Ecolabel, or similar. We support both the clarification of which certifications create the most value for you and the practical process towards achieving certification.
A typical certification process includes:
- Baseline & gap analysis
We begin by assessing the company’s current level in relation to the requirements of the chosen certification. This includes mapping existing policies, data, processes, and documentation – as well as any gaps.
- Identification of external certification partner (if relevant)
If auditing or external validation is required, we help identify and recommend the right certification partner. - Completion of questionnaires and documentation work
We guide you through the requirements, scoring, and documentation structure, and ensure quality assurance of responses and attachments. - Improvement phase
Based on the baseline, we identify areas that should be strengthened to increase the score or secure certification. This may include:
a) Development of new policies or governance structures
b) Calculations and data foundation (e.g., climate, materials, supplier data)
c) Changes to processes and practices
d) Involvement of employees, customers, or suppliers - Submission and support until approval
We ensure correct upload and submission in the relevant system. For certifications with audits or evaluators (e.g., B Corp, ISO, Ecovadis), we remain available if additional questions arise. - Conclusion and recommendations
The process concludes with a list of development and improvement initiatives the company can continue working on – both for recertification, maintenance, and strengthening of ESG efforts.
With the Clean Industrial Deal, ESPR (Eco-Design for Sustainable Products Regulation) and requirements for Digital Product Passports, as well as the upcoming Packaging and Packaging Waste Regulation (PPWR) and waste regulations, companies face new demands for documentation, traceability, and resource efficiency.
At Transition, we help companies identify which data must be collected, which processes must be established, and which partners are necessary to meet these requirements.
We translate complex legal requirements into practical solutions that ensure both compliance and documentation – and connect the efforts to your overall ESG strategy and reporting, creating synergies with other services such as corporate foresight, circular economy, and take-back schemes.
By combining strategic advice with practical implementation, we help you understand the requirements, integrate them into the organisation, and turn them into concrete actions that both ensure compliance and future-proof the company.
Many companies struggle to communicate their sustainability initiatives effectively and transparently. To reap the full value of a newly implemented circular initiative, it should be commutated externally- both to create value for the company and to inspire other actors.
We help strengthen your communication so you can communicate accurately and engagingly about your efforts, in accordance with the recommendations of the Danish Consumer Ombudsman and the EU directive Empowering Consumers for the Green Transition.
Within communication, we offer:
- Knowledge-building regarding the rules for green marketing
- Guidance on how to communicate your sustainability initiatives in alignment with your DNA and current regulations
- Development of texts and other communication materials
- Workshops focused on developing or rethinking your brand in relation to sustainability
Selected cases
Do you have questions regarding our services within circular economy and strategy?
Contact
Malene Køster Lasthein
Partner & Deputy Director
- malene@transition.nu
- +45 5362 6540